Back in 1981 schuh opened its doors for the first time in the North Bridge Arcade, Edinburgh with a simple philosophy; to provide aspirational but accessible fashion footwear, sold in a unique and exciting retail environment at prices which represent value for money and sold by friendly knowledgeable staff. Over the years schuh have continued to grow through their store estate and online proposition. In June 2011 the business was sold to the publicly traded American company Genesco Inc which has allowed schuh to execute an impressive growth strategy. 2012 was a big year for schuh; the brand delivered record breaking sales figures and opened the most stores in one year (16) as well as launching some new concepts including opening 3 schuh kids standalone stores, launching a new tablet site and also launching a brand new French version of the website. 2013 sees a more fashion forward collection due to adding more brands, with a celebrity following including Laura Whitmore and Mollie King. We are delighted to crown schuh as Scottish Retailer of the Year 2013 and caught up with the brand following their win..
Hi schuh. Firstly, tell us how you felt when you found out you were a Scottish Fashion Awards 2013 nominee?
Everyone was delighted, it’s so exciting to be part of such a high profile award ceremony.
What do the awards mean to schuh?
It is an honour to be nominated for any awards but with the Scottish Fashion Awards there is an added bonus of being recognised for our Scottish roots!
What was the best part of the London awards ceremony?
At schuh we love any excuse to glam up and get our high heels on! I guess mixing with all the other nominees and celebrating Scottish style.
Who has been your favourite SFA past winner and why?
Ooooh so many to choose from but we definitely have a soft spot for Henry Holland. We remember him from his styling days when he used to use schuh shoes and have always followed his career since…
How did you celebrate your Scottish Retailer of the Year award win?
Big style! With lots of champagne, dancing and cheering…
For more info on the schuh brand, visit www.schuh.co.uk
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