SCOTTISH FASHION AWARDS

VOGUE.COM is an award winning website, widely recognised as the most authoritative authoritative fashion site in the world, a position it gained soon after it's ground-breaking launch 15 years ago, and one it has maintained ever since. With original and definitive content and the very best in web design, the digital site adheres to the same brand values as its sister magazine, recognised internationally as the fashion bible.

VOGUE.COM attracts over a million unique users a month and provides the most comprehensive coverage of the international shows on the web, as well as offering breaking fashion and beauty news daily. Other popular features on the site include exclusive VOGUE TV video content presented by some of the industry's best known personalities, regular blogs from high profile fashion names, and some very specialgreat interactive features including the magnifying tool allowing users to see the closest possible details of catwalk and red carpet dresses as soon as they appear. VOGUE.COM celebrates its 15th year in 2011 and the biggest names in the fashion industry have paid tribute to it with unique content to celebrate their association with it: Kate Moss; Victoria Beckham, Tom Ford, Dolce & Gabbana, Donatella Versace and Manolo Blahnik among them.

Dolly Jones, Editor of Vogue.com said:
"I'm very happy that we are once again working with the Scottish Fashion Awards. Tessa and her team have developed these awards into an unmissable annual event that gets better every year - it gives Scottish fashion talent a deserved place in the limelight and allows us to celebrate the designers whose careers we have been watching since the beginning as they take their place on the international stage."

The Herald and Times Group is delighted to be media partner of the Scottish Fashion Awards 2010. As Scotland's leading quality newspapers, our commitment to the best in fashion lies at the heart of our award-winning magazine, The Herald Magazine. Our fashion team of Carrie McAdam and Elizabeth McMeekin focus on the latest looks and the best ideas from the catwalk and the High Street.

Over the coming months, The Herald's Saturday magazine will celebrate the Scottish Fashion Awards by profiling some of the talented Scots whose influence and creativity shapes the fashion industry within the UK and across the globe. The Sunday Herald will continue to widen our coverage with its own idiosyncratic take on the awards and the nominees. After this year's awards ceremony The Herald Saturday Magazine will produce a commemorative report.

Details on this year's coverage:

On 11th March 2011 The Herald reveals the new judging panel for the Scottish Fashion Awards. The following day, in The Herald Magazine we publish an interview with designer Markus Lupfer, who won the International Designer of the Year prize at last year's awards, as well as running a 'Call to Action' for 2011 nominees. In addition we will also publish a fashion shoot containing the work of previous nominees and winners of the event in the Sunday Herald Magazine on the 13th March.

The Herald will launch a short list of the 2011 nominees in early May 2011. Thereafter the Herald Magazine and Sunday Herald will feature exclusive content on the nominees. Finally our content will culminate in post event special coverage which will include a news story plus pictures from the event in The Herald, and comprehensive behind the scenes coverage in The Herald Magazine the following Saturday.

105-106 Capital FM is delighted to be part of the Scottish Fashion Awards for the first time, by sponsoring The Fashion Icon Award 2011.

Paul Cooney, Managing Director said: "Capital FM is all about the biggest and most iconic hit music artists of the moment, so we are very excited to be the official media partner of the Scottish FashionAwards 2011."

"We've had a fantastic response to the launch of Capital FM and we're gearing-up for another truly remarkable evening where international fashion is showcased here in Scotland."

"Listen up Scotland, Capital FM has arrived and we are delighted to be a part of such a prestigious event."

As Scotland's No. 1 Hit Music Station, 105-106 Capital FM helps people share great times with their mates whether that's waking up with Des and Jennie on the Capital Breakfast Show or Garry Spenceon the home run - Capital listeners have a real affiliation with current style and trends of the now.