SCOTTISH FASHION AWARDS

VOGUE.COM is an award winning website, widely recognised as the most authoritative fashion site in the world, a position it gained soon after it's ground-breaking launch twelve years ago, and one it has maintained ever since. With original and definitive content and the very best in web design, the digital site adheres to the same brand values as its sister magazine, recognised internationally as the fashion bible.

VOGUE.COM receives 33 million page impressions and 1.2 million unique users a month, and provides the most comprehensive coverage of the international shows on the web, as well as offering breaking fashion and beauty news daily. Other popular features on the site include exclusive VOGUE TV video content presented by some of the industry's best known personalities, regular blogs from high profile fashion names, and some very special interactive features including a mapping tool highlighting what's happening everywhere in the fashion world on that day, the world's first downloadable fashion calendar, a magnifying tool to see the closest possible details of catwalk and red carpet dresses, and a voting tool in the shows section which will enable the VOGUE.COM audience to cast their vote on all the new looks as they hit the catwalk.

Dolly Jones - Editor of Vogue.com
"It is great to see Scottish talent receiving its rightful recognition. Some of British fashion's brightest talents hail from Scotland and the success of this ongoing event is a deserved celebration of that."
"It has been a pleasure to be involved with a well organised and suitably glamorous celebration of some of the designers, models and industry figures whose careers we have watched and supported since the beginning. It is a nice opportunity for us to associate ourselves with their big night and to acknowledge their hard work and success."
"This year looks like the most exciting yet - the 5th anniversary and the incredible new venue make it an iconic celebration that we are pleased to be part of."

The Herald and Times Group is delighted to be media partner of the Scottish Fashion Awards 2010. As Scotland's leading quality newspapers, our commitment to the best in fashion lies at the heart of our two award-winning weekend magazines, in The Herald Magazine and the Sunday Herald Magazine. Our fashion team of Eva Arrighi (fashion editor), Carrie McAdam and Elizabeth McMeekin focus on the latest looks and the best ideas from the catwalk and the High Street.

Over the coming months, The Herald's Saturday magazine will celebrate the Scottish Fashion Awards by profiling some of the talented Scots whose influence and creativity shapes the fashion industry within the UK and across the globe. The Sunday Herald's magazine will for the first time widen our coverage with its own idiosyncratic take on the awards and the nominees. After this year's awards ceremony The Herald Saturday Magazine will produce a commemorative 16-page exclusive report.

Details on this year's coverage:

On 19th March 2010 The Herald revealed the new location and judging panel for the Scottish Fashion Awards. The following day, in The Herald Magazine we published an in-depth look at the Scottish Fashion Awards and its highlights over the last five years, as well as running a 'Call to Action' for 2010 nominees. In addition we also published a fashion shoot containing the work of previous nominees and winners of the event in the Sunday Herald Magazine on the 21 March.

The Herald will launch a short list of the 2010 nominees in early May 2010. Thereafter the Herald Magazine and Sunday Herald Magazine will feature exclusive content on the nominees. Finally our content will culminate in post event special coverage which will include a news story plus pictures from the event in The Herald on Monday 21 June, and comprehensive behind the scenes coverage in The Herald Magazine the following Saturday. We will also produce an on-the-night video package including red carpet interviews and winners' reactions.

Galaxy is delighted to be part of the Scottish Fashion Awards for the first time, by sponsoring the Scottish Fashion Icon of the Year Award 2010.

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Chris Jones, Regional Managing Director, said: "We are very excited to reveal the shortlist for the Scottish Fashion Icon of the Year category. The ten nominated Icons represent a wide spectrum of Scottish style - from red carpet glamour to understated chic".

Galaxy listeners have a real interest in fashion and current style trends so we are very excited to be the official media partner of Fashion Style Icon of the Year Award 2010, The Fashion Icon Award acknowledges everything that is special about fashion, including its ability to express personality and identity.

Chris Jones, Regional Managing Director, said: "We are very excited to reveal the shortlist for the Scottish Fashion Icon of the Year category. The ten nominated Icons represent a wide spectrum of Scottish style - from red carpet glamour to understated chic. The Fashion Icon Award acknowledges everything that is special about fashion, including its ability to express personality and identity."