SCOTTISH FASHION AWARDS

Swarovski joined the Scottish Fashion Awards for the very first time last year as 'Official Jeweller', confirming both the events status on the international fashion calendar and Swarovski's continued commitment to nurturing and celebrating fashion talent.

With the Scottish Fashion Awards now officially included on the Swarovski Red Carpet Calendar, the brand will return again this year to add a dash of sparkle to the Awards 5th Anniversary at The Glasgow Science Centre, with Creative Director Nathalie Colin back in her role as an Official Judge.

Swarovski will once again accessorise celebrities and fashionistas in attendance for the evening, with glistening jewels and sophisticated clutches from its new 'Statement' and Autumn Winter Fashion Collections.

Previously seen accessorizing the stars for the red carpet at the 82nd Annual Academy Awards, Swarovski's new Statement Collection offers evening bags that have so far been exclusively reserved for actresses appearing at the film industry's biggest international events. "For this season I wanted bags with a real red carpet feel, combining Swarovski's expertise with classic crystal, sophisticated colours and pure forms," explains Creative Director and SFA Judge, Nathalie Colin.

Inspired by the frozen waters of Nordic landscapes, where the horizon merges into the sky, Swarovski's new Autumn Winter Collection for 2010/11 features minimalist lines which allow the sheer luxury of crystal to shine through. Clean lines, simple colours and materials in perfect symbiosis, and at the forefront - crystal. The true spirit of haute couture can be seen in each iconic, timeless piece, thanks to the expertise of the Daniel Swarovski line.

These collections are a reinterpretation of luxury, with a modernity and poetry that could only be Swarovski. The red carpet era of ostentation and opulence has given way to elegance and discretion, with a sophisticated style where perfection lies in subtleties and small details.

Swarovski's Statement Collection accessories will be the 'must-haves' on the Scottish Fashion Awards red tartan carpet this year and will be sold exclusively in selected Swarovski Stores from September.

Locate your nearest Swarovski Store by calling 01737 856814:
Swarovski Braehead, Braehead Shopping Centre Kings Inch, Glasgow, G51 4BS
Swarovski Dundee, Overgate Centre, Dundee, DD1 1UF
Swarovski Edinburgh, 100A Princes Street, Edinburgh, EH2 3AA
Swarovski Glasgow, Ground Floor, Buchanan Galleries, 220 Buchanan Street, Glasgow, G1 2GF
Swarovski Livingston, The Almondvale Centre, Livingston, EH54 6JS
Swarovski Silverburn, Barrhead Road, Silverburn, Glasgow, G53 6QR
Swarovski Glasgow Airport, Terminal Building Airside, Caledonian Way, Paisley, Glasgow PA3 2ST
Swarovski Aberdeen (New Store Coming Soon)

www.swarovski.com

History

In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 26.000 employees, a presence in over 120 countries and a turnover in 2008 of 2.52 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ - Swarovski Elements for fashion and STRASS® Swarovski® Crystal for architecture and light, have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine and created gemstones, and from April 2008 has strengthened this relationship by revitalising and renaming the product brand ENLIGHTENEDTM - Swarovski Elements. Showing the creativity that lies at the heart of the company, Swarovski's own-brand lines of accessories, jewellery and home décor are sold through more than 1,600 retail outlets in all major fashion capitals. The exclusive Daniel Swarovski accessories collection has meanwhile become the company's couture signature.The Swarovski Crystal Society has close to 350,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995, as a celebration of Swarovski's universe of innovation and inspiration. The Swarovski corporation also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.

Discover some truly stunning 'supermodels' by visiting any Mercedes-Benz West of Scotland showroom.

The three-pointed star is a designer label that is more appealing than ever before and no wonder, with the Mercedes-Benz range now one of the most exclusive offered by any manufacturer.

From sleek sports cars and curvaceous coupes to stylish saloons and rugged off-roaders, there really is a Mercedes-Benz to suit every requirement, budget and taste. This season's must haves include the stunning highly acclaimed new E-Class Cabriolet and expressive new E-Class Coupe.

But whilst they say that fashions come and go, the exceptional service offered by Mercedes-Benz West of Scotland's retailers in Ayr, Hamilton , Giffnock and Glasgow over many years remains as strong as ever.

Whether your looking to buy a New Mercedes-Benz, an Approved Used Mercedes-Benz or bring an existing vehicle in for a service, customers are assured of a genuine warm welcome and an unrivalled retail experience provided by teams trained to the very highest standards by Mercedes-Benz.

We look forward to being of service to you soon.

Glasgow, 135 Milton Street, G4 0DH. T 0141 331 4600.

Giffnock, 34 Fenwick Road , Giffnock , G46 6AA . T. 0141 629 1200

Hamilton, Johnston Road, Hamilton , ML3 7JP. T 01698 201500

Ayr, High Road, Ayr, KA8 OLL . T 01292 293600

"Mercedes- Benz has always been the epitome of automotive style and elegance and we're delighted to be the official car of the Scottish Fashion Awards 2010 for the third year running. We very much look forward to providing a fleet of low CO2 emission, BlueEFFICIENCY cars to provide transport for models, VIPs, designers and celebrities throughout the event, allowing guests to enjoy their own Mercedes-Benz experience in the most comfortable and environmentally-friendly way"

Malmaison Glasgow and Hotel du Vin at One Devonshire Gardens

Malmaison and Hotel du Vin are delighted to be the official partner of the Scottish Fashion Awards 2010 and the international guest list will be staying across these 2 luxury properties in Glasgow.

EAT, DRINK AND SLEEP IT.

Every divinely tasty dish, every minute of every blissful night and every drip down to the last drop.

Immerse yourself in its menu of tasty dishes passionately prepared with local ingredients. Drink its astounding wine, poured by people whose infectious love for the grape will make you a more adventurous wine lover. Be tempted by its dangerously good cocktails. It would be rude not to. We do rooms too. Contemporary chic, low lit dens of superslinky style with blisteringly quick free broadband and toiletries to take home. Be passionate. Grab life by the hand, whisk it briskly down a sandy beach for a spot of midnight skinnydipping. Be more rock'n'roll. Eat, drink and sleep the things that make you happy..... That my friend, is Mal life.

Set in a tree-lined Victorian terrace in the fashionable West End of Glasgow, One Devonshire Gardens is a luxury boutique hotel, a Hotel du Vin with a little bit more.

Proud to be regarded as one of Scotland's finest, our luxury boutique hotel has been given the Hotel du Vin treatment, with trademark superb beds, luxurious Egyptian linen, serious showers and unique, relaxed style of hospitality.

The 49 stunning bedrooms and suites, and our reputation for service and style have, we hope, been enhanced by a new bar and bistro, and the makeover of many of our bedrooms, without losing any of the charm and character for which One Devonshire Gardens is well known.

The Bistro deluxe is located in House 1 and has recently been awarded 3 AA rosettes. Here, you'll find great classic and modern dishes with a Scottish influence, all supporting our philosophy of quality food, cooked simply with the freshest of local ingredients. Wine is, naturally, of fundamental importance with knowledgeable yet friendly staff presenting our incredible selection of carefully selected bottles at reasonable prices. Guests can visit the wine cellar in the comfort of their own sommelier to choose from over 600 bins.

Two terraced gardens are perfect for alfresco dining, and those who enjoy a cigar will love our heated outdoor cigar shack.

Best rates available online at www.malmaison.com and www.hotelduvin.com

Robert B Cook, Chief Executive Officer - Malmaison and Hotel du Vin comments,

"Malmaison and Hotel du Vin at One Devonshire Gardens are proud to be regarded internationally as one of Scotland's most stylish brands and are honoured to be a partner of the Scottish Fashion Awards 2010. We all enjoy a huge international following and much look forward to welcoming distinguished, stylish and talented guests from the world of fashion."

Bobbi Brown Cosmetics is delighted to be chosen as the Official Makeup Sponsor of the Scottish Fashion Awards 2010.

Supporting the fashion industry for over 10 years, renowned International Makeup Artist Bobbi Brown has worked backstage at New York Fashion Week, creating runway makeup looks for top designers, bringing their inspiration and creativity to life on the catwalk. Bobbi Brown started her line in 1991 with a simple philosophy: "Women want to look like themselves, only prettier and more confident." She revolutionised the makeup industry in 1991 with 10 brown based lipsticks and now her products are sold in more that 460 stores in over 50 countries worldwide.

On Sunday 20th June, Bobbi Brown Cosmetics will host a luxury Makeup Suite at One Devonshire Gardens. A team of Bobbi Brown Professional Artists will be on hand to offer artistry services to VIP guests, designers and celebrities.

For further information contact:

Bobbi Brown Cosmetics
Dafna Shelemy
Communications & Artistry Executive
T: 0870 034 6802
E: dshelemy@bobbi-brown.co.uk
www.bobbibrown.co.uk

Bethan Williams, General Manager, Bobbi Brown UK
"Bobbi Brown is delighted to be supporting the Scottish Fashion Awards for the first time this year. We are looking forward to celebrating Scotland's most exciting fashion talents and creating stunning looks for the catwalk."- Bethan Williams, General Manager, Bobbi Brown UK

TONI&GUY are thrilled to support the Scottish Fashion Awards and announce that they are to be the 'Official Haircare Sponsor' for a third consecutive year.

With a reputation as the fashion-led hairdresser our involvement with the Scottish Fashion Awards provides our hairdressing teams with the perfect vantage point to showcase their creativity and talent.

For over forty years TONI&GUY have remained at the very forefront of the hairdressing industry as true style mavericks and have pioneered the 'professional hairdresser', exceeding all industry standards to make expertise available on a global scale.

With TONI&GUY's on-going and significant involvement at London Fashion Week, there is no better equipped Haircare brand that can translate catwalk trends into wearable hair.

We look forward to cementing our style status within Scotland and creating the ultimate fashion accessory, 'fabulous hair'!

www.toniandguy.com

"We're delighted to be supporting the Scottish Fashion Awards for the third consecutive year. It offers an amazing opportunity for our Scottish Salons to get involved behind the scenes and showcasing their hairdressing talents to the many VIP's and Fashion Press that attend each year. We couldn't be more thrilled to put our name to such a fashion-forward event! "
Sacha Mascolo-Tarbuck, TONI&GUY Global Creative Director

Marks & Spencer is delighted to be involved in the Scottish Fashion Awards once again, sponsoring the Graduate of the Year category for 2010.

As one of the UK 's most well-loved brands, M&S is a true cornerstone of British style. Marks & Spencer provides fashion that speaks to every wardrobe - with everything from cutting-edge trends in Limited Collection, to the timeless style of Autograph and Italian-influenced chic of per una.

As the Scottish Fashion Awards goes from strength to strength so, too, does M&S's fashion credentials. Always leading the way on the high street, since last year's event, the brand has introduced exciting new ranges to its stores, such as the casual-cool, denim focused Indigo collection.

With a commitment to appealing to a wide range of customers, M&S is proud to support Scotland 's young fashion stars. At this year's awards, M&S will not only sponsor the Graduate of the Year category but will set a challenge to the four Graduate of the Year finalists.

The shortlisted students will be given a brief by M&S's own designers to create a garment that could capture the eye of the brand's broad spectrum of customers. The overall winner in the category will not only scoop the prestigious award, but will join the M&S design team in London for a month-long internship.

Dominic Fry, Communications Director for Marks & Spencer
"Marks & Spencer is delighted to be back supporting the Scottish Fashion Awards in 2010. We are thoroughly looking forward to seeing Scotland's young talent stepping up to the challenge we are setting in the Graduate of the Year category.
"We'll be looking for a designer who can take their flair and creativity and turn it into a commercially viable product - a garment that captures the forward-thinking nature of the Scottish Fashion Awards, while appealing to M&S' broad range of customers.
"The winner will be invited to take up a work placement with our design team in London , giving them a once-in-a-lifetime opportunity to see how a brand such as Marks & Spencer puts its collections together. We can't wait to see what Scotland 's graduates have to offer."

We are absolutely delighted that Glasgow Airport has been chosen as the official airport for the prestigious Scottish Fashion Awards.

The Scottish Fashion Awards is a very special event, which has grown significantly over the years.

The awards have played a key part in placing Scotland firmly on the international fashion stage, and the fact they are taking place in Glasgow this year is fantastic for the city.

In terms of fashion, it has never been a better time to visit Glasgow Airport.

Last year we opened our new-look departure lounge, which provided passengers with more space to relax and an exciting array of fashion retailers.

That process is ongoing and we are planning further terminal refurbishment in 2010 to further improve the passenger experience.

We also hope to be making some very exciting announcements regarding new retailers in the near future.

We wish the Scottish Fashion Awards continued success and look forward to working with Tessa and her team to ensure visitors to this year's event enjoy a very warm welcome at Glasgow Airport, and a great night at the Science Centre!

For Glasgow Airport news and flight information visit www.glasgowairport.com

With its inimitable sense of style, magnificent architecture, world-renowned museums and galleries, fabulous shopping and vibrant nightlife, Glasgow makes the ideal backdrop for the Scottish Fashion Awards.

Scott Taylor, Chief Executive - Glasgow City Marketing Bureau, said: "The city's unique flair and cutting-edge credentials as Glasgow: Scotland with style make it the perfect fit for the Scottish Fashion Awards.

"We are delighted to be sponsoring the 'Young Fashion Designer of the Year', which will profile the very best in exciting and creative young talent."

Glasgow is universally acknowledged as the UK's premier shopping destination outside the West End of London.

To ensure you get the most out of your visit to Glasgow, download a copy of the style mile guide at www.glasgowstylemile.com, which will help you navigate one square mile of shopping heaven.

Scott Taylor, Chief Executive - Glasgow City Marketing Bureau, commented:
"The city's unique flair and cutting-edge credentials as Glasgow: Scotland with style make it the perfect fit for the Scottish Fashion Awards."
"We are delighted to be sponsoring the 'Young Fashion Designer of the Year', which will profile the very best in exciting and creative young talent."

Founded by Tessa Hartmann and Brian Rennie,The Scottish Fashion Council aims to promote the Scottish fashion industry in a global market in an endeavour to reinforce Scotland's position on the international fashion map and to endorse the country's reputation for nurturing design excellence. All of these efforts are with the intention of driving the growth and economic impact of Scotland's fashion industry and augmenting its reputation as an international institution for creativity and cultural authority.

The Scottish Fashion Awards is one vehicle used by the Scottish Fashion Council to showcase la créme de la créme of Scottish fashion expertise from design distinction and fashion creation to retailing and fashion communication. This platform provides unprecedented exposure for both emerging and established talent to the world's royal media along with the international fashion monarchy at a globally recognised event.

Our iconic fabrics, luxurious textiles and fabulous designers have never been more in demand. Or more in vogue. New ideas make our country what it is, that's why we're proud to support the Scottish Fashion Awards 2010. Find out more about Scotland's creative spirit at www.scotland.org

Minister for Culture and External Affairs Fiona Hyslop, said:

"The Scottish Fashion Awards provide a high-profile platform to showcase the best of Scotland's fashion talent and this nation's creativity."

"Fashion, textiles and design make a huge contribution to Scotland's economy. They are a thriving sector of our creative industries, which have a combined turnover exceeding £5 billion, support 60,000 jobs and account for six per cent of Scottish exports."

"The Scottish Government is absolutely committed to maintaining the economic conditions under which this key sector can flourish."