SCOTTISH FASHION AWARDS

Swarovski will return to Glasgow this June as Official Jeweller to Scotland's most stylish and coveted event - The Scottish Fashion Awards. Having established itself on the International Red Carpet Calendar, the 6th annual Scottish Fashion Awards will be hosted at the futuristic Glasgow Science Centre with Swarovski Creative Director Nathalie Colin returning to her official seat on the prestigious Judging Panel.

From Hollywood to Glasgow, Swarovski will once again accessorise the celebrities and fashionistas in attendance with sparkling jewels and stylish accessories from its new 'Wings of Fantasy' AW11/12 Fashion Collection, as well as showcasing an impressive catwalk show, created exclusively for the Awards anniversary by Nathalie Colin and modelled by the Scottish Model of the Year finalists.

"Swarovski is delighted to partner with the Scottish Fashion Awards for a third year", explains Nathalie Colin, "this is the best platform to promote Scottish fashion talent who express their creativity internationally. Swarovski has always supported the emerging talents in fashion and related art-design fields - a visionary approach initiated in 1895 by the founder Daniel Swarovski I. Being one of the most important brands in jewellery, Swarovski is thrilled to share the upcoming Winter 2011 fashion jewellery and couture collections with the press and audience through our exclusive catwalk show at the event. I personally will have the pleasure to join the judging panel and to present the winner of the Best Accessory Designer of the Year category with their award".

Innovation, creativity and individuality form the ethos of the Fashion Awards and are values inherent to Swarovski. 2011 will be a year defined by artistic endeavour for Swarovski's latest collection which concludes the "Beyond Nature" trilogy jewellery collection and expresses Nathalie Colin's vision of a natural world that is mysterious, rhythmic and ornamental.

"The collection tells about a modern dance show called "Wings of Fantasy". The first part of the collection - 'Cabinet of Dreams' - is inspired by our muses' dressing room, crammed with souvenirs, pictures and treasures from the time she was a famous ballet dancer. The second part - Mysterious Disguise - has an onstage signature, with spectacular jewels adorning our muse as she performs as a bird woman dancing character. The collection has classical roots yet is contemporary in its interpretation. The entire collection reveals emotion and offers a delicate multifaceted vision of femininity", explains Creative Director and SFA Judge, Nathalie Colin.

With a collection inspired by the rhythmic, aesthetic movements of an elaborate bird in flight, Swarovski continues to sprinkle artistic poetry, magic and grace throughout the forthcoming season, with a sophisticated combination of new and harmonious colours.

Come June, Swarovski and the Scottish Fashion Awards will make their annual tributes in celebration of the very best of Scottish fashion talent and will continue to support and nurture this home grown talent with this phenomenal platform through which to showcase their work.

Locate your nearest Swarovski Store by calling 01737 856814:
Swarovski Braehead, Braehead Shopping Centre Kings Inch, Glasgow, G51 4BS
Swarovski Dundee, Overgate Centre, Dundee, DD1 1UF
Swarovski Edinburgh, 100A Princes Street, Edinburgh, EH2 3AA
Swarovski Glasgow, Ground Floor, Buchanan Galleries, 220 Buchanan Street, Glasgow, G1 2GF
Swarovski Livingston, The Almondvale Centre, Livingston, EH54 6JS
Swarovski Silverburn, Barrhead Road, Silverburn, Glasgow, G53 6QR
Swarovski Glasgow Airport, Terminal Building Airside, Caledonian Way, Paisley, Glasgow PA3 2ST
Swarovski Aberdeen, Unit 8, Bon Accord Shopping Centre, Aberdeen, AB25 1HZ

www.swarovski.com

History

In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal for fashion, jewellery and more recently lighting, architecture and interiors. Today, the Swarovski group, still family-owned and run by 4th and 5th generation family members, has a global reach with some 24,800 employees, a presence in over 120 countries and a turnover in 2009 of 2.25 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine and created gemstones. Showing the creativity that lies at the heart of the company, Swarovski's own brand lines of accessories, jewellery and home décor items are sold through more than 1,800 retail outlets worldwide. The Swarovski Crystal Society has close to 350,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski's universe of innovation and inspiration. The Swarovski group also includes Tyrolit ®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.

Discover some truly stunning 'supermodels' by visiting any Mercedes-Benz West of Scotland showroom.

The three-pointed star is a designer label that is more appealing than ever before and no wonder, with the Mercedes-Benz range now one of the most exclusive offered by any manufacturer.

From sleek sports cars and curvaceous coupes to stylish saloons and rugged off-roaders, there really is a Mercedes-Benz to suit every requirement, budget and taste. This season's must haves include the stunning highly acclaimed new CLS-Class launched March and the new SLK-Class due to launch this month.

But whilst they say that fashions come and go, the exceptional service offered by Mercedes-Benz West of Scotland's retailers in Glasgow, Giffnock, Ayr and Hamilton over many years remains as strong as ever.

Whether your looking to buy a New Mercedes-Benz, an Approved Used Mercedes-Benz or bring an existing vehicle in for a service, customers are assured of a genuine warm welcome and an unrivalled retail experience provided by teams trained to the very highest standards by Mercedes-Benz.

We look forward to being of service to you soon.

Glasgow, 135 Milton Street, G4 0DH. T 0141 331 4600.

Giffnock, 34 Fenwick Road , Giffnock , G46 6AA . T. 0141 629 1200

Ayr High Road , Ayr , KA8 OLL . T 01292 293600

Hamilton Johnston Road, Hamilton , ML3 7JP. T 01698 201500

"Mercedes- Benz has always been the epitome of automotive style and elegance and we're delighted to be the official car of the Scottish Fashion Awards 2011 for the fourth year running. We very much look forward to providing a fleet of low CO2 emission, BlueEFFICIENCY cars to provide transport for models, VIPs, designers and celebrities throughout the event, allowing guests to enjoy their own Mercedes-Benz experience in the most comfortable and environmentally-friendly way"

Following on from the huge success of the Scottish Fashion Graduate of the Year award in 2010, Marks & Spencer is once again sponsoring this category at the Scottish Fashion Awards 2011.

As one of the country's most prominent high street fashion brands, M&S is thrilled to be on board with the Scottish Fashion Awards for the third year running and is proud to continue to support Scotland's young fashion stars.

M&S will once again be setting an exciting design challenge for the 2011 Graduate of the Year finalists, encouraging them to showcase exactly how dynamic Scotland's graduate talent is.

The shortlisted students will be given a brief by M&S' own Limited Collection designers, tasking them with creating a cutting-edge garment that will capture the eyes - and light up the wardrobes - of the brand's broad spectrum of customers.

As well as scooping the prestigious award on the night, the M&S Graduate of the Year winner will be given the opportunity of a lifetime - to join the M&S design team in London for a month-long internship and see their winning design adorning the rails of Marks & Spencers stores.

M&S looks forward to turning another aspiring Scottish graduate into a high street designer in 2011.

Leading the way on the high street, Marks & Spencer provides fashion that speaks to every wardrobe, from per una and its high-style Speziale range, to the timeless elegance of Autograph and the bang-on-trend looks from Limited Collection.

Dominic Fry, Communications Director, Marks & Spencer, said:

"Marks & Spencer is pleased to build upon the success of our involvement in the Scottish Fashion Awards over the last two years. There is a wealth of young design talent in Scotland so we are very much looking forward to seeing some of the country's best come forward and step up to the challenge in the Graduate of the Year category.

"Our winner from last year took full advantage of the work placement with our design team; a once-in-a-lifetime chance to see how a brand such as Marks & Spencer puts its collections together. M&S is once again opening up this opportunity for the 2011 winner.

"The challenge for our 2011 entrants will be to show themselves as a designer who can create a garment that is commercially viable, presenting their natural flair and creativity whilst appealing to M&S' broad range of customers.

"The standard of entries for the 2010 campaign was exceptional, so I am looking forward to raising the bar on the competition for 2011 and seeing what this year's Graduates have to offer."

BRAEHEAD SHOPPING CENTRE - SPONSOR OF THE SCOTTISH RETAILER OF THE YEAR AWARD

It's shaping up to be the most stylish year yet for Braehead Shopping Centre.

Braehead is one of Scotland's biggest and best shopping centres with over one million square feet of retail and leisure facilities.

Since opening in 1999, the centre has gone from strength to strength, attracting a diverse and distinctive mix of retailers. Last year, we welcomed over 18 million shoppers through our doors and 2011 promises to be a very special year for us, with the arrival of some major global brands that will further cement Braehead's status as a serious style destination.

With over 100 stores under the one roof - and more across in the retail park - Braehead offers an unrivalled shopping experience bringing together everything from fashion and accessories to technology and interiors.

Our fashion credentials include a mix of high street favourites as well as independent and premium brands, all of which showcase the hottest trends of the season. There's Topshop, Oasis, Warehouse, Lipsy, Next, New Look, M&S, Dune, Primark and H&M, who are set to triple the size of their current store.

G-Star Raw, Superdry, Republic and USC bring an urban edge while jewellery brands Swarovski, Pandora, Ernest Jones and Rox make Braehead truly shine.

"Braehead has always attracted the top names in retail and with major new brands coming later this year, it proves that we are a force to be reckoned with in Scottish retail," said the centre's general manager, Peter Beagley.

"We're thrilled to be involved with the Scottish Fashion Awards for the first time, by sponsoring the Scottish Retailer of the Year Award.

Scotland boasts a wealth of creative talent and the awards play a key role in celebrating our style pioneers as well as recognising the stars of the future. We're honoured to be a part of what promises to be a glamorous, glittering and fabulously-fashionable occasion."

Proud to be regarded as one of Scotland's finest, our luxury boutique hotel has been given the Hotel du Vin treatment, with trademark superb beds, luxurious Egyptian linen, serious showers and unique, relaxed style of hospitality.

The 49 stunning bedrooms and suites, and our reputation for service and style have, we hope, been enhanced by a new bar and bistro, and the makeover of many of our bedrooms, without losing any of the charm and character for which One Devonshire Gardens is well known.

The Bistro deluxe is located in House 1 and has recently been awarded 3 AA rosettes. Here, you'll find great classic and modern dishes with a Scottish influence, all supporting our philosophy of quality food, cooked simply with the freshest of local ingredients. Wine is, naturally, of fundamental importance with knowledgeable yet friendly staff presenting our incredible selection of carefully selected bottles at reasonable prices. Guests can visit the wine cellar in the comfort of their own sommelier to choose from over 600 bins.

Two terraced gardens are perfect for alfresco dining, and those who enjoy a cigar will love our heated outdoor cigar shack.

Robert B Cook, Chief Executive Officer - Malmaison and Hotel du Vin comments,
"Malmaison and Hotel du Vin at One Devonshire Gardens are proud to be regarded internationally as one of Scotland's most stylish brands and are honoured to be a partner of the Scottish Fashion Awards 2011. We all enjoy a huge international following and much look forward to welcoming distinguished, stylish and talented guests from the world of fashion."

Call Jo on 0044 141 576 2260 or reservations.odg@hotelduvin.com for best rates. Quote Scottish Fashion Awards for complimentary champagne on arrival!

EAT, DRINK AND SLEEP IT.

Every divinely tasty dish, every minute of every blissful night and every drip down to the last drop.

Immerse yourself in its menu of tasty dishes passionately prepared with local ingredients. Drink its astounding wine, poured by people whose infectious love for the grape will make you a more adventurous wine lover. Be tempted by its dangerously good cocktails. It would be rude not to. We do rooms too. Contemporary chic, low lit dens of superslinky style with blisteringly quick free broadband and toiletries to take home. Be passionate. Grab life by the hand, whisk it briskly down a sandy beach for a spot of midnight skinny dipping. Be more rock'n'roll. Eat, drink and sleep the things that make you happy..... That my friend, is Mal life.

Robert B Cook, Chief Executive Officer - Malmaison and Hotel du Vin comments,
"Malmaison and Hotel du Vin at One Devonshire Gardens are proud to be regarded internationally as one of Scotland's most stylish brands and are honoured to be a partner of the Scottish Fashion Awards 2011. We all enjoy a huge international following and much look forward to welcoming distinguished, stylish and talented guests from the world of fashion."

Call Gemma on 0044 141 572 1020 or gcourtenay@malmaison.com for best rates. Quote Scottish Fashion Awards for complimentary champagne on arrival!

TONI&GUY are thrilled to support the Scottish Fashion Awards and announce that they are to be the 'Official Haircare Sponsor' for a fourth consecutive year.

With a reputation as the fashion-led hairdresser our involvement with the Scottish Fashion Awards provides our hairdressing teams with the perfect vantage point to showcase their creativity and talent.

For over forty years TONI&GUY has remained at the very forefront of the hairdressing industry as true style mavericks and have pioneered the 'professional hairdresser', exceeding all industry standards to make expertise available on a global scale.

With TONI&GUY's on-going and significant involvement at London Fashion Week, there is no better equipped Haircare brand that can translate catwalk trends into wearable hair.

We look forward to cementing our style status within Scotland and creating the ultimate fashion accessory, 'fabulous hair'!

www.toniandguy.com

"We're delighted to be supporting the Scottish Fashion Awards for the fourth consecutive year. It offers an amazing opportunity for our Scottish Salons to get involved behind the scenes and showcasing their hairdressing talents to the many VIP's and Fashion Press that attend each year. We couldn't be more thrilled to put our name to such a fashion-forward event! "

Sacha Mascolo-Tarbuck, TONI&GUY Global Creative Director

Bobbi Brown Cosmetics is delighted to be chosen as the Official Makeup Sponsor of the Scottish Fashion Awards 2011.

Supporting the fashion industry for over 10 years, renowned International Makeup Artist Bobbi Brown has worked backstage at New York Fashion Week, creating runway makeup looks for top designers, bringing their inspiration and creativity to life on the catwalk. Bobbi Brown started her line in 1991 with a simple philosophy: "Women want to look like themselves, only prettier and more confident." She revolutionised the makeup industry in 1991 with 10 brown based lipsticks and now her products are sold in more that 460 stores in over 50 countries worldwide.

On Wednesday 15th June, Bobbi Brown Cosmetics will host a luxury Makeup Suite at One Devonshire Gardens. A team of Bobbi Brown Professional Artists will be on hand to offer artistry services to VIP guests, designers and celebrities.

"Bobbi Brown is delighted to be supporting the Scottish Fashion Awards for the second time. We are looking forward to celebrating Scotland's most exciting fashion talents and creating stunning looks for the catwalk."
- Bethan Williams, General Manager, Bobbi Brown UK

For further information contact:
Bobbi Brown Cosmetics
Dafna Shelemy
Communications & Artistry Executive
T: 0870 034 6802
E: dshelemy@bobbi-brown.co.uk
www.bobbibrown.co.uk

Glasgow Airport is delighted to be chosen - for the third year running - as the official airport for the prestigious Scottish Fashion Awards. It is a role we wear with great pride.

The Scottish Fashion Awards is a very special event, which has grown significantly over the years, and attracts the eyes and ears of the fashion world.

The fashion awards have played a key part in placing Scotland firmly on the international fashion stage, and do a marvellous job in promoting our stylish city.

In terms of fashion, it has never been a better time to fly from Glasgow Airport. With increased taxes, brands such as World Duty Free, Swarovski, Dorothy Perkins, Sunglass Hut and Accessorize are just some of the stores offering fashionista's top brand products at tax free prices.

As ever, we wish the Scottish Fashion Awards continued success and look forward to working with Tessa and her team to ensure visitors to this year's event enjoy a very warm welcome at Glasgow Airport, and a great night at the Science Centre!

For Glasgow Airport news and flight information visit www.glasgowairport.com.