It was announced today Glasgow Caledonian University is launching the GCU British School of Fashion at their East End London Campus. The fashion business school opens with an aim to nurture the next generation of entrepreneurs who contribute to the fashion industry, an industry which exceeds £21 billion a year to the UK's economy.

The GCU British School of Fashion will offer executive and post-graduate programmes, focusing on manufacturing, marketing and fashion management. Aiming to provide students with an understanding of consumer behaviour, as well as knowledge in business and finance, the courses will be reviewed on a regular basis to ensure the programmes remain relevant in the ever changing world of fashion. The university brings great benefits to both students and staff through forming close links with fashion industry leaders, including House of Fraser and AllSaints. GCU is one of the only few institutions in the world which offers specialized courses such as an MBA in Luxury Brand Marketing.

Professor Christopher Moore, assistant vice-principal of GCU and the first director of the British School of Fashion, said: "London is one of the great fashion capitals of the world. So, therefore, there is an inevitability that we need to be there as it is a global hub and it is where the action is."

Mr Moore added: "Having industry support is ­critical as it makes sure we are constantly relevant.

"We've got to have that connection because it is what keeps us on the right track. Having industry with us, in partnership, means they give us the guidance and they give us support."

GCU have appointed honourary professors, all the most influential in the fashion industry including Ian Grabiner of Arcadia, Belinda Earl of Marks & Spencer and past Scottish Fashion Awards nominee Patrick Grant of Norton and Sons.

Scottish Fashion Awards Fashion Ambassador 2011 Professor Pamela Gillies CBE, principal and vice-chancellor of GCU, said: "These are all major players in one of the world's most competitive industries and sharing their experiences through GCU master-classes, for example, is just one of the ways they bring immense added value to students and staff alike."

Congratulations to GCU on this outstanding support of Britain's fashion industry.


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